Sideman & Bancroft’s own Lyndsey Heaton recently moderated an insightful panel at Consero’s Global IP Management Forum titled, “Interplay of the Gray Market, Counterfeits, and Service Abuse – Designing an Effective Program to Address the Interconnected Problems.” Joined by experts Mark Guinto, Caroline K., Mark Leonard, and Helen Omapas, the panel explored the nuanced challenges posed by gray market activity, from counterfeit concerns to service abuse, and discussed actionable strategies for designing effective programs that address these interconnected issues.
With gray market goods posing risks to both brand integrity and consumer trust, our Brand Integrity and Innovation Group is committed to creating robust, legally sound solutions that mitigate the impact of unauthorized reselling and service abuse. Through proactive brand monitoring, digital enforcement tactics, and litigation support, Sideman & Bancroft helps clients safeguard their intellectual property and maintain market control.
Lyndsey’s role on this panel underscores our team’s expertise in navigating these complex issues, as well as our commitment to providing clients with tailored strategies to address the specific challenges posed by the gray market. Sideman & Bancroft’s Brand Integrity and Innovation Group remains at the forefront of intellectual property law, assisting clients in building comprehensive programs that protect against counterfeits and unauthorized sales, ensuring that brand reputations and consumer trust are preserved.
