Kelly McCarthy was featured in the May 2024 edition of The Licensing Journal from Wolters Kluwer. The Licensing Journal is the leading source of in-depth, practice-oriented licensing guidance by top attorneys in intellectual property, computer technology, and entertainment law.
In this segment, Kelly McCarthy discusses the unique intricacies of naming a beauty brand. From trademark protection to the delicate balance of reputation management, discover the legal considerations crucial for navigating the path to success in the beauty industry.
Read the article from Wolters Kluwer here.
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Kelly McCarthy, a Senior Partner at Sideman & Bancroft LLP, represents clients in relation to brand protection issues, trademark enforcement and portfolio strategy and management. With a particular emphasis on the beauty industry, her clients include public and private entities, from emerging regional companies to global industry leaders. Ms. McCarthy advises clients on a variety of trademark and brand protection issues, including matters involving, product and corporate name selection; trademark availability
and clearance; worldwide branding strategies; trademark-related agreements including licenses; management and prosecution
of worldwide and US trademark portfolios; disputes before the U.S. Trademark Trial and Appeal Board; domain name disputes
and cybersquatting concerns; foreign, domestic and online anti-counterfeiting and enforcement measures; advertising, claims and
promotions, and social media and Internet marketing issues.
