Workshop Series: Success by Design
Even the most strategic brand protection programs can fail to achieve success if they are not supported correctly within an organization. Program fundamentals such as staffing, funding and reporting are key to continued success. These workshops take a look at the internal ‘nuts and bolts’ of a brand protection program to ensure fiscal and human support to combat counterfeits
Internal communication:
- Jim Shore, Partner, Brand Integrity, Sideman & Bancroft
- John Carriero, Sr. Director of Brand Protection, Under Armour
- Cynthia Tregillis, Deputy General Counsel of Contracts, Products & Intellectual Property, Western Digital Corporation
